Project Type: Landing Page Concept
Project Overview
This concept project explores the intersection of traditional Gothic blackletter and modern design aesthetics. As Art Director and Sole Artist, I conceptualized and executed the entire creative vision, showcasing my expertise in typography, calligraphy, and contemporary design techniques.
Creative Approach
The creative direction involved reimagining blackletter with a modern twist. I used contrasts, unique layouts, and a blend of traditional calligraphy techniques with digital enhancements to elevate the historical script into a contemporary art form.
Execution
I used traditional tools such as ink and pens, alongside digital refinement techniques, to create bold, experimental compositions. Each piece was designed to push the boundaries of blackletter, presenting it as a fresh and versatile design element.
Outcome
This concept project demonstrates the adaptability of blackletter in today’s design landscape. The project has garnered attention for its innovative take on a classic form, proving its relevance in modern visual culture.
Skills & Tools
Typography & Calligraphy Design
Art Direction
Conceptual Development
Ink & Pens
Adobe Illustrator
Digital Editing Techniques
Prototype: Motion Design, Interaction
Prototype: Motion Design, Interaction for "Read More"
