Client: Alexios Konstantinidis - Interpreter
Location: London, UK
Project Type: Skill-Based Competition Platform
Location: London, UK
Project Type: Skill-Based Competition Platform
Project Overview
Better Chances is a skill-based competition platform where users can win valuable prizes, including a house. I led the design and branding, focusing on a user-friendly experience that emphasizes trust and ease of use. Working with an international team, including developers and marketers, I ensured the platform was visually engaging and highly functional.
Research & Strategy
I began by researching competitors and analyzing user needs. My goal was to create a platform that was not only simple to use but also felt credible and exciting. By understanding the target audience, I developed a clear strategy that made the entry process intuitive while emphasizing transparency and security.
Creative Approach
The creative direction focused on balancing excitement with professionalism. I designed a bold logo and used clean, modern layouts to make the platform easy to navigate. The visual style reflects the excitement of winning while maintaining a trustworthy, approachable look.
Design Execution
I executed the design with a focus on making it easy for users to navigate and enter competitions. The interface is clean and responsive, ensuring a seamless experience across all devices. I worked closely with the development team to ensure every design element was functional and met the technical requirements.
Key Design Features
Responsive Design: Optimized for all devices to ensure a smooth user experience.
Easy Navigation: Users can quickly find and enter competitions without confusion.
Logo Design: A bold, memorable logo that represents both excitement and trust.
Visual Clarity: Clean layouts and a user-friendly interface that make it easy for users to participate.
Outcome
The design led to increased user engagement and positive feedback for the platform's ease of use and visual appeal. The platform successfully attracted users and built trust through its transparent design and user-focused approach.
Skills & Tools
Creative Direction
UX/UI Design
Branding
User Research
Figma
Photoshop
Wordpress - Elementor
Collaboration
I collaborated with Alexios Konstantinidis (London, UK) and an international team of developers and marketers. My role was to lead the design and ensure the platform met both user needs and business goals.
