Employer: AAATrade
Location: Limassol, Cyprus
Project Type: WebTrader Platform
Location: Limassol, Cyprus
Project Type: WebTrader Platform
Project Overview
AAATrader is an advanced trading platform tailored to both retail and institutional investors. As Head of Design, I led the transformation of the platform's UX/UI to enhance functionality and user engagement. My role included overseeing the design process, collaborating with stakeholders, and implementing efficient design systems.
Research & Strategy
Through user research and competitor analysis, I identified key areas for improvement, focusing on simplifying complex trading interactions and improving accessibility. This informed a strategic design approach aimed at delivering a more intuitive user experience.
Creative Approach
The creative direction centered on creating a clean, professional interface that balances aesthetic appeal with functional clarity. I prioritized usability and real-time feedback in the design, ensuring that users could engage with the platform effortlessly.
Design ExecutionI led the design team through iterative prototyping using Figma, focusing on responsive layouts for multiple devices. Key features include a simplified onboarding flow, real-time data visualizations, and an enhanced trading dashboard.
Key Design Features
Design System Implementation: Streamlined workflows for consistent and scalable design across the platform.
Responsive UX/UI: Optimized for both mobile and desktop, ensuring a smooth experience.
Improved Usability: Simplified user flows and enhanced interactions, making the platform more user-friendly.*
Outcome
The redesign led to higher user satisfaction and engagement, with positive feedback on the intuitive onboarding process. The project also increased design efficiency and collaboration, enhancing AAATrader’s market presence.
Skills & Tools
UX/UI Design
Creative Direction
Design Systems
Figma
Jira
Photoshop
Illustrator